Personal vs Professional Life – Online

I know, I know, you’ve heard this before: Being on social media means that your personal life is no longer private. But it’s true.

And, while you should make the effort to assure that only your friends can see what you post, that’s easier said than done. Believe me when I say that employers definitely DO check out candidates on the internet.

You should google yourself – or have someone who is not in your social network google you, or get on the social media you use, to see what an employer can see.  

That’s the first step.  The ongoing challenge is to begin to practice censoring yourself a bit.  There are endless stories on the web about how one quick, careless decision (e.g. post, tweet) can lose an opportunity or even your current job. (Search that: “lost their jobs from social media”. Ouch.)

Especially when you are starting out your career and building your reputation, it’s just better to be overly cautious.  This goes double for people in certain careers, which may be more strict or sensitive, like teaching or law enforcement.  Remember that when you are employed (or a student), you are representing that company (or school), even in your personal life.  Kind of like how your actions reflect on your family/parents.    

Also, the smaller or close-knit the town you live in, or the industry you work in, the faster your reputation will spread and the harder it will be to shake. (Future blog post: “Never Burn a Bridge”.)

General rules to abide by:

  • NO EMPLOYER TALK: Never say anything negative about your employer on social media.  There’s a story about a woman who was fired for posting on Facebook saying her job is ‘boring’. Really. To be on the safe side, if you want to post about your job, make sure it’s positive (and nothing confidential, like the actress on Glee who posted info about the season finale and got blacklisted in Hollywood).
  • DON’T POST DURING WORK: If your company has strict rules about social media use, be careful WHEN you post:  A woman was fired for tweeting during a city council meeting when, as a clerk, she was supposed to be typing the minutes of the meeting.
  • NO POLITICS: I know it’s tempting, but avoid expressing your political comments on social media.  First, no one really cares about your political opinions, and second, you only stand to alienate a potential employer.
  • THINK TWICE before you joke about something that could be misconstrued as sexist, racist, homophobic or otherwise insensitive.  This could be as simple as posting a picture of yourself in an inappropriate Halloween costume. 
  • G or PG RATED: Be careful about photos of yourself doing something risqué – anything suggestive, naked, illegal, or using controlled substances, even using alcohol or nicotine, could work against you.
  • ENLIST A GUARDIAN ANGEL: Consider assigning a good friend to keep an eye on your social media and call you out when you post something that might be risky, for whatever reason. My friend Anne does this for me pretty regularly and messages me promptly. “Sure you should post that thing about your son’s business?” I know she’s saved my ass a few times. (Thanks, BFF.)
  • DOUBLE CHECK BEFORE POST/SEND: One last thing: If you are going to post/text/email anything that might be truly offensive (or illegal) to someone privately, you better double or triple check that you are REALLY doing that (and make sure you trust that person not to share). I think we’ve ALL at some point accidentally sent something to the wrong person and it didn’t go well. [Story: In fact, just last night I texted something to my boss “Jane” that I meant to text to friend “Jane”. That could’ve been very bad. I immediately changed the former’s contact info in my phone to “Boss Jane”.]

We are not trying to make you paranoid, deter you from social media (hahahaha!) or over-edit yourself. We are just trying to illustrate that you CAN damage your opportunities and your career if you are careless, don’t THINK carefully about what you put out there on the internet, of even if you just hit “send/post” too quickly. This is a critical time in your life when you are building your own personal brand and you want to be thoughtful about how you want to be portrayed and how you might be portraying yourself unwittingly. That’s all. Think about it. Be aware.

Here’s another point on this topic: Past experience and how it influences your future career (This is also applicable to Blog Post #2: “Resume Basics – Content“.) 

When you list your experience on your resume, think about the way you list it that is most helpful and also consider that maybe it is NOT helpful. It doesn’t all have to be relevant, of course.  Sometimes your experience just shows that you took initiative, responsible and learned a few things. 

As an example, I have seen “modeling” on several resumes and LinkedIn profiles.  If you have a lot of this experience, recently, I would list it under experience but be careful how you do it. Modeling teaches a lot of life skills, like how to work in a highly competitive, stressful environment; time management and public relations skills.  

On the other hand, it might be completely irrelevant to the job you are applying for and could work against you or attract the wrong kind of employer. [Story: I worked for a scumbag boss who would bring anyone in for an “informational interview” who had “modeling” listed on her resume.] So, unless this is a career you want to pursue, I would consider carefully.  Remember that you are marketing your brain and skills, not your body.  (Unless you ARE marketing your body or don’t care if someone only wants to talk to you because of it.)

Also, consider the reputation of the company you might have worked for, e.g. “Waitress at Hooters.”  Think about how those things on your resume might influence people looking at your resume in both a positive and negative way and think about how those things might help or hurt you. (In this case, maybe just list that you were a server or hostess at a national American sports bar chain?)

One last thought: If you have two very different work/career options going, consider having two distinct resumes.   If you want a side job in modeling, for example, create a modeling resume (which is an entirely different format).  If you want an internship in accounting because you are studying finance, do a finance resume and leave the modeling off. 

Keep in mind whenever you put something out into the world, that you are building your personal brand, whether you are trying to or not.  (More on Building Your Personal Brand in a future post.)

Personal vs Professional Life – Online – 1 of 2
Personal vs Professional Life – Online – 1 of 2

To Wear or NOT to Wear

That is the question. Trust me when I say that the phrase “dress for success” is a real thing. No, really! You want to look like someone who takes their job and their career seriously.

There are two parts to this post: What to wear to an interview and what NOT to wear to work once you have a job.  Here are some considerations for interview wardrobe selection:

  • Company Culture:  Our first recommendation is to think a little bit about the company and the job that you are interviewing for.  So, are you applying for a creative-type job where you can be a little more expressive of your personality? Or are you going to a more conservative corporate business role like accounting, legal, consultancy, administrative where the important thing is to NOT stand out? Are you applying for something that is more hands on, manufacturing, labor intensive where you’d want to look nice, neat but also practical?  Keep these things in mind as you choose your work wardrobe.
  • Err on the side of caution:  As a rule, for an interview, it’s always better to be too dressed up vs. not dressed up enough.  It’s ALWAYS respectful to dress up. First impressions matter.  You won’t “lose points” for over-dressing but you will for under-dressing.  
  • “Sexy” vs. “Put Together”:  There are two types of “dressed up” for women. There’s fancy, party, night-on-the-town dressed up, which usually leans a little more towards “sexy” and “alluring” (read: tight and lots of skin), e.g. not work-appropriate. Then there is “dressed up” to look stylish, neat, classy, professional and my favorite term:  “Put together.” Always go for this in a work environment.
  • Men have it easier. For men, “dressed up” is usually just “dressed up”.  Nice slacks and shoes, a button-down shirt (side-bar: Nicely ironed or, if you don’t iron, “wrinkle free”, though that is sometimes false advertising and you really should have an iron/learn to use it) and a nice/interesting/colorful tie: This is about as dressy as most companies get these days.  I can’t say a suit coat is required unless you are really going for a big interview at a large, conservative corporation, but again, better to over than under-dress.  (Disclaimer:  This advice is based on living in the more conservative Midwest.)
No, please.
  • So, Men: Sorry, we don’t have a lot of clothing advice for you. Get a few nice pairs of slacks and button-downs that coordinate. Once you see what your colleagues are wearing, add to your wardrobe from there. Sweaters. Golf shirts. Invest in two pair of nice leather shoes… Perhaps we should find a guest writer/interview to speak about men’s wardrobe? (If so, please comment. For starts, I posted a Pinterest page below.)
  • One “No” for men: No cologne/aftershave/Axe/strong smells, just deodorant or antiperspirant.
  • Also, make sure your facial hair, if you have it, is neatly trimmed. If not, of course, be cleanly shaven; trendy stubble could be misinterpreted..

So, getting on with a work wardrobe for the women.  A work wardrobe can be wildly varied and should suit your personality and work culture, role and environment, so it’s easier to give you general rules for what NOT to wear.  (And remember, just because you see a few people at the office wearing things on our “NO” list, doesn’t mean that it’s okay. It just means these people are in need of some unfiltered advice.)

  •  NO Leggings.  I know that athleisure is really in right now.  But it was not ever meant to be worn in a professional environment. Because NO ONE should have to see your ass, and I don’t care how tiny and cute it is. As a rule, unless you are exercising, if there are no pockets on the seat of your pants, you should cover it up. On a similar note, your pants shouldn’t be too tight in the back OR the front:  My boss once had to have a “cameltoe” conversation with an employee. Can you imagine how THAT went? I don’t know who was more mortified.
  • NO Cleavage. Same general story with your top front side.  I should not be able to see serious cleavage, even when you lean forward. (And make sure are wearing a t-shirt bra and/or a tank top under that thin/white blouse. No one wants to see your nipples either. AWKWARD.)   
No one should be distracted by this. We are WORKING. Not flirting. That’s for after work.
Congrats. You have flat abs.
No one wants to see them.
Dress like an adult.
  • Midriff: I know cropped shirts are also in.  NO BELLIES, no matter how flat.  That is how belly-dancers dress, not professionals.
  • NO COCKTAIL DRESSES.  No sheath, “bodycon” or otherwise body-hugging dresses of any length, especially short. [Story: One evening after work, I ran into a young colleague friend on her way out of the building. She was in a little skin tight, short, fancy dress and heels and I (assuming she had just changed in the bathroom) said, “You look nice, Sam! Are you going out tonight?” and she said, “No, I had a client meeting today.”  (A conservative client, no less.) Facepalm.] In sum: If you would wear it on a date or out dancing, don’t wear it to work.
  • Dress Codes and the Fingertip Rule:  Most companies have dress codes. Because they have to; if they don’t, it’s a free for all! Usually there is a “fingertip rule” for skirts and dresses. (Shorts and rompers are also not work-appropriate, though lately dressy LONGER bermuda shorts are in fashion, which can be classy/preppy.) Work clothes should come a couple inches above the knee, NOT a couple inches below your crotch.  [Story: This summer, I walked up the open lobby stairs behind a woman in a short summer dress and was shocked to accidentally see her underwear.  Aaaaiiiieeee! This is beside the point but, really, how does she sit down at her desk? Is she flashing everyone? And more practically, isn’t she cold?] 
  • Let’s Review: No ass/front bottom, no belly, no boobs/nipples, no underwear flashing, no upper thigh. It’s surprisingly easy to avoid these things if you make the effort to stock your wardrobe like the professional adult that you aspire to be.
  • A last hint:  Before you walk out the door in the morning, look at yourself in the mirror. Check all your private parts, and after assuring all those are covered, ask yourself: “Would I wear this to the beach?” “Would I wear this to a nightclub, bar, dancing or on a hot date” or even, “…Out shopping or to the movies with my friends?”  If yes to any, then, NO – better reconsider. 
  • On the other hand, does your work outfit make you feel smart, professional, organized, mature, confident, competent and/or ready to be the best version of your professional self?  If yes, then YES!

At this point, if you’re asking, “Well, then, Kim and Karen, what DO I wear?” Excellent question. We are not fashion experts, we are career consultants, so please allow us to direct you to Kim’s Pinterest board for some starter ideas, or search for yourself! Keep in mind the personal brand you are trying to build for yourself and, forgive me, but “Dress for Success.”

To Wear or NOT to Wear

Resume Basics – Content

In our first post, “Resume Basics – Design”, we talked about the visual design of your resume and that it’s more important that your resume is easy to read and find information, well organized, than cool-looking and really design-y. Here, we talk about what to put on your resume.  The basics, but how to beef it up a bit, legitimately.


  • Obviously, include your employer, title and dates of employment. Then some details on your responsibilities and skills used or developed. (For example, if you were a waiter, you strengthened customer service skills, speed, accuracy, memory, professionalism, grace, dedication and reliability.) Call out specific projects, clients/brand names or accomplishment.
  • Value-Add projects:  If there was anything extra or unusual that you did or any recognition you earned, like you won an intern of the year award or if you can actually say that you lead a team or 5 interns or you organized a company picnic, include any extra relevant and specific experience.
  • Results:  If you have impressive results, always include those. Some people love data. Make sure you explain why that data is good (like an improvement over the prior). Example:  You handed out 250 free Popsicle and 300 coupons every Saturday in the grocery store resulting in an increase in Popsicle sales by x% over a non-promotional day. Pay attention to that stuff while you are doing it, or go back to your employer and ask for data if it’s collected. 
  • Keep notes while you are employed: Always look for opportunities to learn or do something you can put on your resume. You don’t have to have it on there 5 or 10 years from now, but when you are fresh out of high school or college, you want as much as you can – as long as it’s relevant. (Again, resume only one page.)

As always, A few things NOT to do:

  1. Don’t get too cute or fluffy. And for goodness sake, NEVER lie or even over-exaggerate what you did. If you get asked about it and aren’t convincing, or an interviewer follows up with a previous employer, you’re so screwed. Some industries are a tight network and you could ruin your reputation before you even get started.

2. Be careful about including experience that might send a message about you that you don’t want to convey.  If you were a stripper or a model or a drug dealer, think about if that might either turn off a potential employer or attract the wrong type and consider how you might word something on your resume to show that you were reliable, responsible, strengthened your entrepreneurial skills, customer experience, etc.  Also consider that there MIGHT be something on your resume that you need to leave off or seriously edit. 

[Story:  I saw a resume for someone on LinkedIn who had waited tables at Hooters. Additionally, her profile picture was less-than-classy (See: Midriff and Nipples in the “What NOT to Wear” section of our related post). Finally, she had listed “modeling” under activities.]

I respect waitstaff, models, dancers, etc. I am well aware that they are very hard working and that those are legitimate professions and good money. But I’m merely suggesting that, as you move forward in your career and want to build some credibility and professionalism, you might want to be selective in what you include and what you leave out or how you communicate it. For example, the above-mentioned young lady might (a. change her profile picture to something more professional and b.) say she waited tables at an American restaurant chain. We will talk more about this in another post – about Separating your Personal and Past Life from your Future Professional career. And, how to use LinkedIn.


If you are most recently a student, consider listing education FIRST, above experience. (I wouldn’t say this is a hard and fast rule, especially if you have some killer experience – if so, list EXPERIENCE first.) If you haven’t graduated, you can put expected graduation date.  Maybe list your grade point on your resume if it’s really good?

Include your degree, major, minor, overseas study, special coursework. YES – Consider calling out relevant coursework.  When I was in college, in some more senior level courses we worked on assignments for actual clients. When I was in grad school, we had extremely specialized courses that I listed a few of on my resume.

BEEFING UP the resume

 Okay, so your resume is feeling a little thin. What are some other things you can do to add one or two items to your resume? 

Training:  Take a training class. Teach yourself. Get certified.  There are many free (or nominal fee) courses online! Complete something relevant.  Take an Ideo +Acumen course on Human Centered Design or Public Speaking. Free! Get certified in Google Analytics.  Sign up for Toastmaster’s Club and learn to give public speeches – one night a week for a 6 months.

Non-profits: We will have a whole talk on volunteering but get out there and DO something out of the goodness of your heart. Why? Because its easier to get a free job than a paid job and its good for your soul and your community.  It also looks good on your resume, though hopefully you are doing it for more reasons than that. Did you serve on your subdivision social committee? Did you coordinate a can drive for the local food bank? Did you help organize a 5K or park cleanup that attracted an impressive number of participants? Did you head up a committee at your church?  Did you install a Free Little Library at the local park? Ideally, you can volunteer your time doing something that is relevant to a future career.

For Profits:  Offer to conduct a free (short term) internship or project work; Coach or Referee; Camp counselor; even just job shadow a few places; find work/projects/activities through your college; anything you can learn and put on your resume.

Clubs, organizations and networking:  Join some. Commit to the ones you enjoy and benefit you. Consider fraternities (not necessarily just the college ones, also ones like Lion’s Club, Elk’s Club, PEO, Masons) and get involved on sub-committees that interest you; go to regular meetings, presentations, outings and put this on your resume under activities/interest.  You might not only learn something but you’ll make connections. More on networking on another post.

Be creative; be entrepreneurial:  Start your own company by selling stuff for others on eBay on a commission; mow lawns/rake/shovel snow/gardening/landscaping; babysit/ pet-sit/house-sit; odd jobs.  Try Kelly Service temporary jobs; make phone calls or campaign door to door for a political candidate you endorse.  All of these things demand shorter periods of time or you can do around the edges of other jobs/school.

Be interesting.  Do what you love and include it in your Activities/Interests/Awards section:  Don’t go crazy, but remember that sometimes in an interview or when scanning through piles of resumes, something might catch a potential employer’s eye, so put a couple fun things here without getting too personal.  Did you hike the Appalachian Trail?  Did you referee youth soccer? Were you a member of the local Skydiving or Archery Club? Remember to do most of these things because you’re passionate about them and you truly want to engage, not just to put it on your resume.

A few miscellaneous resume items:

  • Objective/Personal Statement: Not a fan but open-minded.  If you feel you need one, because it’s not obvious or there’s no email (“cover letter”).  Just keep it super simple. I’m looking for an administrative/entry level marketing role at a ___ company where I can learn ___ and contribute ____. I worry that something too specific might limit opportunities, so don’t be too particular about what you are looking for. But then if you need to be too vague, what’s the point?
  • “References: Available Upon Request”:  Skip this on the resume: It’s presumed you have references.  BUT, be sure to think about who your references are (teachers, professors, bosses) and make sure that you have permission to use them as a reference. Get their name, title, phone number and email and have that tucked away on a prepared document for when you need it.
  • These two above items, IMHO, only serve to take up space that is better filled up by all the interesting things you can include as noted in previous sections.

Get started! You can do it! Build that stand-out resume!

Check out our Vlog on building content on your resume.

Resume Basics – Design

This is a two-part post on how to build your resume, first from a Content standpoint and then from a Design standpoint.

We see A LOT of resumes and after a while, they all start to visually look the same.  

That isn’t necessarily bad: A potential employer will want to be able to easily find the information they are looking for, like your education and experience. But you want to be sure your resume stands out in a GOOD way (with easy-to-find info), not in a BAD way.  

In presenting your key information, in general, I suggest:

EDUCATION (If you were most recently a student)*

*If you held a job AFTER college, or if your college internship work was particularly relevant to the job you are seeking, you can definitely list experience BEFORE education, with the goal of displaying the most compelling information first.

Resume “Objective” or… “Headline”/”Intro”

Traditional resume “Objective” is out of fashion. They tend to be boring, unhelpful and not differentiating, e.g. “I’m seeking a job at your company just like everyone else, so that I offer my skills to your company, just like everyone else, see?) Worse, an objective could be potentially limiting at this stage in your career. Sometimes, its helpful just to get started in any position at a company you want to work for and you can learn the ropes and switch your role eventually. (It goes without saying that you shouldn’t take position doing something you KNOW you won’t like, just to get in, duh.)

Instead of an objective, we recommend a headline or intro paragraph, much like the top section(s) of your LinkedIn profile. See our post on LinkedIn here, (or feel free to stalk Kim’s LinkedIn profile, here.

Basic Resume Design

Your name should be big and bold at the top so I can see it clearly if I am looking for it in a stack of resumes. Then contact information. When designing it, don’t be overly cute or clever. Think function over form: Keep it simple and easy to read. An over-designed resume is distracting and annoying. Remember, I need to easily find the info I’m looking for, but consider separating or emphasizing different sections with graphics, lines, icons or color blocks, whatever.  Type font must be legible font (e.g. standard 10-12 pt size). Use bullet points or short phrases, vs. big paragraphs and long sentences which are harder to read/skim.

Here’s a great example of a beautiful, simple resume template. (Thanks to Anna Maria for this one.)


Remember that resumes are often printed in black and white only, so don’t rely on color. If you use it, that’s fine, but be sure to stick with black text (or something close to black for contrast) and only one additional color for design accent. If you use color, print it out in black and white to make sure it still looks good. Again, #1 priority is EASY TO READ.


Again, if you are currently a student, or just graduated, Karen recommends putting your education first. I could go either way on this, education at top or after experience, depending on which you have done most recently (e.g. if you are a student, education at the top). If you have substantial experience (considering your life stage), list it first. Importantly, consider briefly highlighting relevant coursework or big projects, esp. with “real” clients. (More on this in Resume Content Basics.)


In chronological order, any (ideally, relevant) work experience, paid or unpaid; volunteer experience. List your accomplishments and responsibilities. Use “active” words like: created, designed, managed, coordinated, lead, organized, initiated, executed, wrote…etc.


Sports, clubs, organizations, memberships, committees, acknowledgements, including the dates (by year, e.g. 2010-2011) of participation. Maybe passions and something interesting about you but nothing that might be seen as oversharing or polarizing.


Hmmm. Probably not, unless you’re sure it’s just a classy, professional headshot.  If you’re just using a photo because you think you’re more likely to get hired because you’re really good looking, just don’t.

But, if you strongly believe that a photo helps make you more memorable (supposedly this works with real estate agents, which is why they all have photos on EVERYTHING), go ahead, and consider matching it to your LinkedIn profile picture.

Length of Resume: ONE PAGE per 10 Years’ Experience

This is a rule. Someone might tell you that this rule doesn’t apply anymore, but I am here to tell you IT DOES. I cannot imagine what you have done in 10 years that you can’t keep to one page and I’m more likely to think that you cannot edit yourself. Also, it could come across as arrogant or disrespectful to make someone look through two pages. Unless I am looking at senior level resumes, I personally disregard 2 page resumes.  

One last suggestion:

Look at other resumes. Ask a relative, teacher, mentor employer if you can see examples of good resumes they’ve received.  Ask that same person if they will look at yours and offer feedback.

Worried that you don’t have ENOUGH on your resume? No problem – we will talk about building content in our next post, Resume Basics – Content.

Watch our vlog on how to design a resume.